Hormonal changes in the body can often give off scent cues, whether we’re aware of them or not. For example, factors such as sexual maturation, pregnancy, and ovulation all cause subtle changes in scent. So when researchers wanted to test the effect of unconscious social cues, where did they go? To a strip club. Scent scientist Leslie Vosshall explains the bemusing study that put the unconscious side of attraction on center stage. Want more? Read about this and other, less provocative, studies on the WSF Blog
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