Features

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How To Beat Marketers’ Jedi Mind Tricks

11/26/14See Comments

The advent of the holiday season also heralds the start of an all-out psychological warfare waged on shoppers by stores and advertisers. The most sure-fire...[Read More]

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The Science of Perfect Pumpkin Pies

11/25/14See Comments

The kind of fat that goes into a pie dough can totally change the chemistry of the crust—and for a supremely flaky crust, you can’t...[Read More]

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Smart Reads: Gary Greenberg’s ‘The Book Of Woe’

11/25/14See Comments

One might expect that the changes to each new edition of that psychiatric Bible, The Diagnostic and Statistical Manual of Mental Disorders, are motivated by new...[Read More]

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This Week In Science: Cheating Bankers, November’s Freeze, And The Microbiology of Kissing

11/20/14See Comments

Seven days; lots of science in the news. Here’s our roundup of this week’s most notable and quotable items: CERN physicists found two never-before-seen subatomic particles:...[Read More]

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Next World Science U Master Class Now Available

11/20/14See Comments

Interested in learning mind-blowing science directly from the leading experts? World Science U has you covered. Today we premiere the second installment of World Science U...[Read More]

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There Is Measure in All Things

11/20/14See Comments

During the last few centuries we have learned that our cosmos today is filled with objects and structures that span an astonishing range of sizes...[Read More]

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Head to Head: Wild Vs. Supermarket Turkeys (Infographic)

11/20/14See Comments

Whether you like yours brined or unbrined, stuffed with cornbread or sausage, in drumstick or leftover-sandwich format, it all starts with the turkey. Today’s turkey-lover has...[Read More]

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How Lake-Effect Snow (And The Mysterious Thundersnow) Happens

11/19/14See Comments

If you’re a resident of the Great Lakes region, you’re probably very familiar with lake-effect snow, that intense snowfall that pummels places near large bodies...[Read More]

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Smart Reads: Mark McClusky’s ‘Faster, Higher, Stronger’

11/18/14See Comments

Sports science research is forever finding new ways to push our bodies to higher limits. Well, maybe not everybody’s bodies—more specifically, the bodies of elite athletes....[Read More]

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How to Survive a Spaceship Disaster

11/18/14See Comments

Falling from ten miles up, with no spacesuit on, in air that’s 70 degrees below zero and so thin you can hardly draw breath…Conditions were...[Read More]