Greengenuity
Greengenuity
Media personality, author and self-described Lazy Environmentalist Josh Dorfman led the audience on an investigation of the ever-growing spectrum of choices presented by the marketplace for the would-be green consumer. Using the premise that reducing one's carbon footprint need not be painful and might even be stylish and yield benefits to health and well-being, this program was a must for any savvy shopper wishing to make choices, beyond changing lightbulbs, that will help preserve the environment.
Joining Dorfman was green-goods pioneers Mary-Lou Jepsen, inventor of "One Laptop per Child's" ultra low-power, low-cost computer, and Eben Bayer and Gavin McIntyre, the entrepreneurs who turned a college dorm-room experiment using mushrooms into a product line of viable and infinitely recyclable packaging and home insulation materials.
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Eben Bayer
As the son of a Vermont farmer, Eben Bayer has an acute sense of the stakes in the race for environmentally sustainable technologies. Bayer is a cofounder of Ecovative Design, the Oxford International Business Plan Competition-winning green startup, where he is developing sustainable building materials and packaging products.
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Josh Dorfman
- Moderator
Environmental entrepreneur Josh Dorfman contends that individuals can make a positive impact on the environment through their consumer choices. He is the author of The Lazy Environmentalist and was host of the Sirius Satellite Radio show of the same name. Dorfman is the founder and CEO of Vivavi, named by Inc. Magazine as one of the top 50 companies driving today’s green revolution.
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Mary Lou Jepsen
As lead innovator of "One Laptop Per Child", Mary Lou Jepsen created the world's most inexpensive, low-power laptop, enabling its distribution to children in developing countries. Her company, Pixel Qi aims to revolutionize the electronics industry with a new generation of screens. In May 2008 Time Magazine named her one of the 100 Most Influential People in the World.
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Gavin McIntyre
A cofounder of Ecovative Design, Gavin McIntyre is an avid backpacker with an intense interest in preserving the natural world. Under McIntyre's direction, Ecovative garnered a grant from the New York State Energy and Development Authority to fund the testing of its flagship product, Greensulate™ organic insulation.
