GREENGENUITY

greengenuity
DATE: Saturday, May 31, 2008
TIME: 5:30 PM-6:30 PM
PARTICIPANTS: Eben Bayer, Josh Dorfman, Mary Lou Jepsen, Gavin McIntyre

Media personality, author and self-described Lazy Environmentalist Josh Dorfman led the audience on an investigation of the ever-growing spectrum of choices presented by the marketplace for the would-be green consumer. Using the premise that reducing one’s carbon footprint need not be painful and might even be stylish and yield benefits to health and well-being, this program was a must for any savvy shopper wishing to make choices, beyond changing lightbulbs, that will help preserve the environment.

Joining Dorfman was green-goods pioneers Mary-Lou Jepsen, inventor of “One Laptop per Child’s” ultra low-power, low-cost computer, and Eben Bayer and Gavin McIntyre, the entrepreneurs who turned a college dorm-room experiment using mushrooms into a product line of viable and infinitely recyclable packaging and home insulation materials.

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Participants

EBEN BAYER
Environmental Entrepreneur

As the son of a Vermont farmer, Eben Bayer has an acute sense of the stakes in the race for environmentally sustainable technologies. Bayer is a co-founder of Ecovative Design, the Oxford International Business Plan Competition-winning green startup, where he is developing sustainable building materials and packaging products.

JOSH DORFMAN
Environmental Entrepreneur

Josh Dorfman is an environmental entrepreneur, green-living advisor, media personality and author. His book, The Lazy Environmentalist: Your Guide to Easy, Stylish, Green Living, reflects the theme he brings to audiences nationwide: that individuals can make a powerful, positive impact on the environment by the consumer choices they make – and that they can do so without personal sacrifice.

Dorfman also is the founder and CEO of Vivavi, a retailer of modern, green furniture and home furnishings. In 2006 he launched ModernGreenLiving.com, Vivavi’s resource to help consumers who are looking for eco-friendly homes to buy, or for sustainable building experts, throughout North America. Inc. Magazine has called Vivavi one of the top 50 companies driving today’s green revolution. In 2006 Dorfman created, produced and hosted a national radio show, The Lazy Environmentalist, which aired on Sirius Satellite Radio for two years. He is currently collaborating with the Sundance Channel to develop The Lazy Environmentalist for television. Josh’s next book, The Lazy Environmentalist on a Budget, will be published in 2009.

MARY LOU JEPSEN
Optical Scientist, Engineer & Physicist

As lead innovator of “One Laptop Per Child”, Mary Lou Jepsen created the world’s most inexpensive, low-power laptop, enabling its distribution to children in developing countries. Her company, Pixel Qi aims to revolutionize the electronics industry with a new generation of screens. In May 2008 Time Magazine named her one of the 100 Most Influential People in the World.

GAVIN MCINTYRE
Environmental Entrepreneur

A cofounder of Ecovative Design, Gavin McIntyre is an avid backpacker with an intense interest in preserving the natural world. Under McIntyre’s direction, Ecovative garnered a grant from the New York State Energy and Development Authority to fund the testing of its flagship product, Greensulate™ organic insulation.

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