Adam Alter is an associate professor of marketing at New York University’s Stern School of Business with an affiliated appointment at the NYU Psychology Department where he studies human judgment and decision-making. Alter is The New York Times bestselling author of two books: Irresistible, which considers why so many of us are addicted to so many behaviors from incessant smart phone and internet use to video game playing and online shopping and Drunk Tank Pink (2013) which investigates how hidden forces in the world around us shape our thoughts feelings and behaviors. Alter has written for The New York Times, The New Yorker, The Washington Post, and The Atlantic, and shared his ideas on NPR’s Fresh Air and at the Cannes Lions Festival of Creativity. He received his Bachelor of Science (Honors Class 1 University Medal) in Psychology from the University of New South Wales and his M.A. and Ph.D. from Princeton University.