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The 2011 World Science Festival took place on June 1-June 5 in New York City. We offered a slate of exciting new programs and old favorites this year, all aimed at unlocking the beauty and complexity of science for everyone. Sign up for our newsletter to stay connected and get exclusive interviews, stories, and updates.

SCENTS AND SENSIBILITIES: THE INVISIBLE LANGUAGE OF SMELL

scents_and_sensibilities
Date: Saturday June 4, 2011
Time: 03:00 PM-04:30 PM
Venue: Tishman Auditorium at The New School

What does fear smell like? Love? Can we use scent to control behavior? Do humans really sense pheromones? What if you could diagnose diseases just by smelling them? And exactly how does our brain convert floating organic molecules into chemical signals that our brain processes as odor? Over hundreds of thousands of years, our ancestors learned to encode specific scents with information that saved their lives. Many species still depend heavily on smell for their daily survival. Described as “the most direct pathway to the brain,” olfaction is subconscious, pre-cognitive, and emotional. We were joined by neuroscientists, chemists, artists, and radical scent designers for a “scent interactive” discussion about the fascinating science of smell and how it offers a powerful window into our brains, behaviors, emotions, and communication.

On the Blog: “Smell is a secret language, a coded vernacular whispering subtle cues”

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