Smell: Fact or Fiction?

08/21/11
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Avery Gilbert

Smell scientist, entrepreneur, and author Avery N. Gilbert is a fragrance industry innovator and pioneer in the areas of olfactory mental imagery, multisensory correlates of odor perception, and the psychological factors that bias odor judgments.

Blind people gain an enhanced sense of smell to compensate for the lost sense, right? Right? Wrong. It turns out that it’s a total myth. Avery Gilbert, a scent psychologist, takes a critical look at some of the widely circulated myths surrounding our less understood sense of smell.
More videos from this series: Scents and Sensibilities